16MAR 2013
© NAIM JOSEFI & SOUZAN YOUSSOUF A collaboration between industrial designer Souzan Youssouf and fashion designer Naim Josefi.
A vision about an ideal society where the individuality of each person is in focus, but also a strong fellowship that unites us.
© NAIM JOSEFI & SOUZAN YOUSSOUF We are trying to trigger new ways of thinking about consumer products by including the product in an industrial ecology, with the help of Rapid Prototyping. When giving people the freedom of choice we hope to nourish their imagination and at the same time be more responsible for their material usage.
© NAIM JOSEFI & SOUZAN YOUSSOUF This project is created to send a message of strong optimism and give room for imagination on how to utilise materials in the future.
© NAIM JOSEFI & SOUZAN YOUSSOUF To demonstrate the cradle to cradle thinking, and close-loop system we made the Melonia Shoe in one material, nylon, which is a very strong and durable synthetic material. The regular shoes of today mix various contaminated materials and has no value after usage, and this is something we strongly wanted to avoid.
© NAIM JOSEFI & SOUZAN YOUSSOUF The system also enables a new way of owning where the object is subordinate to the materials worth..
© NAIM JOSEFI & SOUZAN YOUSSOUF
© NAIM JOSEFI & SOUZAN YOUSSOUF
© NAIM JOSEFI & SOUZAN YOUSSOUF
© NAIM JOSEFI & SOUZAN YOUSSOUF
© NAIM JOSEFI & SOUZAN YOUSSOUF
on Vimeo - ©
Melonia Shoe / Naim Josefi & Souzan Youssouf
Posted in Design - Fashion by * FORMAKERS
The Melonia Shoe project is a vision.










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