Kseniya SHkroban

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FORMAKERS magazine is born to rethink strategies for investigating urban design from macro to micro scales. It has been conceived to reinvent, reimagine, review and rebuild the current city through new visions of contemporary architecture and through the work and imagination of a new generation of professionals specialized in creative research through design. FORMAKERS invites architects, designers, artists, students, scientists and individuals of all backgrounds to explore, research and investigate new design paradigms and urban visions.

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24FEB 2012

MINI ROOFTOP / hwkn

Posted in Architecture - Public spaces by Kseniya SHkroban | Tags: Branding, Roof, NY

A space for urban tastemakers without logos or branding.

HWKN scouted the location, created the design and oversaw construction of the temporary event location for MINI’s ”Creative Use Of Space” campaign.

The sheer surprise of encountering a hill on a roof in NYC is heightened by design elements derived from MINI cars that utilize object-in-field design, like deploying brake lights into a field of sheet metal instead of at a seam.

The project is a collection of performance elements: a grassy lounging hill with seating dimples and performance stage, a speakers’ platform embedded in a large scale existing billboard, a lighting tower to cast light on the space and to act as a visual icon on the skyline, and a panorama bar overlooking the Hudson River.

The floor is animated with an LED carpet that turns the surface into a programmable horizontal billboard.

City:
NY

Client:
BMW Mini Brand + KKLD*

Design team:
Matthias Hollwich, Marc Kushner, Marc Perrotta, Patricia Sahm, Paul Sanders, Jefferson Frost, Robert May, Will Kemper, Evan V Watts

Status:
Completed

Website:
http://www.hwkn.com

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