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10JUL 2014

Philips Light + Building Pavilion / LAVA - Chris Bosse, Tobias Wallisser, Alexander Rieck

Posted in Architecture - Architecture by * FORMAKERS

LAVA used gaming industry algorithms and natures’ swarming principles for the design of a pavilion for Philips. The sculptural pavilion, at the 2014 Light + Building international trade show in Frankfurt, used a ribbon-based routing concept derived from visitor flow simulations.

LAVA collaborated on the initial concept and layout for the pavilion. The idea was to create a brand experience that united all Philips business groups, from consumer to professional lighting, in one fair stand.

Visitors followed a carefully orchestrated route instead of navigating a field of separate stands for each of its business sectors. The ribbon route was wrapped around four elements: an entrance with special light installations, such as light emitting carpets, a light-dome filled with a cloud of light bulbs, a market-arena and a VIP grandstand.

The elliptical route enabled each lighting sector to tell their own industry-specific stories about light solutions whilst providing visitors with a complete overview of Philips Lighting in one experience. Two main user groups were identified: visitors who wanted the whole pavilion experience and visitors with one specific destination.

The resulting different visitor flows potentially created congestion in certain areas. To analyse this LAVA simulated visitor behaviour with algorithms based on swarm principles, group dynamics and visual perception.

Natures’ swarm principles are found in both animal and human group behaviour. In unfamiliar buildings, cities and emergencies, for example, people will follow others but still keep their distance.

Flocks of birds clearly reveal these principles of attraction, repulsion and alignment. LAVA developed several stand-alone simulations applications based on a combination of custom made and open-source code and algorithms used in for instance the gaming industry.

They took it a step further by developing simple-to-handle applications with clear info-graphics for team members without special coding knowledge. A 3D graph was generated in time to highlight different intensities both in geometry and colour during the simulation of two visitor types.

The designers looked at the 3D diagram from different perspectives to understand the consequences of certain design decisions. LAVA used in-depth research and knowledge of cutting edge technology trends to create an expressive and functional form of architecture.

City:
Frankfurt, Germany

Client:
Philips Lighting

Design team:
LAVA: Alexander Rieck, Tobias Wallisser, Chris Bosse
with Lead Architect: Matthijs la Roi; Project Team: Stephan Albrecht, Simone Tchonova
PARTNERS:
Design: MDL – Expo
Construction: MDL – Expo
Fraunhofer Institute

Status:
Completed

Website:
http://www.l-a-v-a.net

Website (references):
https://vimeo.com/99074092

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